This week, in The Brief: Episode 30, it's all about the power of video marketing... šŸŽ¬ Once Upon a Brand When it comes to video, traditional advertising has lost its sparkle. Big guns like Patagonia and F1 have swapped hard sells for Hollywo...

It's been a rewarding journey working with Purgreens founders Dani and Diego, who are just as passionate about revolutionising fast food as they are about nurturing community health and sustainability. Our collaboration started with transformin...

Alex Valentine, Chelsea Hancock and Lucy Stephens spent the day at the Content Summit Australia last week, soaking up genius from standout creatives and keynotes, including Investigative Journalist and Podcaster Hedley Thomas, and the legendary crew ...

Welcome back to Risky Business. In Episode 2, we sit down with Dave Muirā€”CEO of DS ENERGY, who left behind comfort and security to build something from the ground up. Dave opens up about: āœ… The bold decision that changed his career overnight ā...

"Your mind is a roller coaster.ā€ In Episode 2 of Risky Business, David Muir of DS ENERGY shares the real, raw truth of leaving security behind to chase purpose. Keep your eyes and ears peeled for the full episode - Dave shares some awesome i...

"Ten minutes after we had the conversation, Iā€™d resigned." Have you ever taken a leap of faith in business? Some risks change your life forever. This is Dave Muir from DS ENERGY's story. More from Episode 2 coming soon. Stay tuned...

Rumours are swirling that Instagram may be launching a Reels-only app, and honestly, it feels like history repeating itselfā€”remember IGTV? TikTok dominates short-form video, while Instagram has long been the home of photo-sharing. But the lines ar...

This week, in The Brief: Episode 29 We finally made itā€”post-Cyclone Alfred, power outages, and all. Itā€™s been a ride, but weā€™re back with another round of whatā€™s hot in marketing, search, and ads. Letā€™s dive in. šŸ” Scan Me, Review Me Q...

šŸš€ Claude 3.7 Sonnet vs ChatGPT for SEO content - Which AI Wins? AI is changing the game for SEO content, but not all models are built the same. Our SEO analyst and researcher Chelsea put two of the best free tools head-to-head, and hereā€™s what ...

This is Risky Business. The business content series where we uncover the bold moves, the big wins, and the close calls behind the SEQā€™s vanguard visionaries and daring doers. Forget the suits and handshakes. Itā€™s about taking chances, dodging d...

Introducingā€¦ Risky Business. Where we cut through the corporate fluff and get to the real stories of success and survival. Weā€™re talking risks, regrets, and the rollercoaster of running a business. First up: the enigmatic Jerome Dalton from Da...

Weā€™re diving into the real stories behind business ā€” the bold risks, the unexpected turns, and the moments that make or break success. Watch this space. #LanceMontana #RiskyBusiness #B2BContent

ā€œI left that meeting, I walked out. I said, if you guys want to go that way, itā€™s not with me.ā€ Whatā€™s the riskiest business move youā€™ve ever made? Some risks pay off. Some crash and burn. But all come with a lesson. More dropping soon. ...

This week, in The Brief, Episode 28 šŸš€ Mini-Lution Momentum If your brand doesn't need a total makeovers, why not try a mini-lution? Adam Hanft and our Creative Director Lloyd are all about "mini-lutions." They're about small ...

Did you know that no single environment is effective for every task? That's at least acording to Ron Friedman, psychologist and author of 'The Best Place to Work'. He reveals that the most successful companies tailor their workspaces...

WE love making predictions. šŸ”® Marketing predictions, that is (weā€™ll leave world events and sports to Nostradamus and Paul the Octopus). This time, weā€™re talking digital content and storytelling - and in 2025, itā€™s all about AUTHENTICITY. ...

If our maths is correct, next year will mark a decade of partnership with the incredible Urth Fitness team - and what a journey itā€™s been! šŸ„³ As a proud family-run business, Urth Fitness has built a strong down-to-Urth community over the years, ...

This week, in The Brief... šŸ”„ Turn Back Thyme Cherā€™s hitting rewind, but sheā€™s not stopping at the '80sā€”sheā€™s landed in the 1680s! Witch trials, wordplay, and a whole lot of Cher. Curious? Click to see her rock the 17th century. šŸš...

Who else is trying to keep up with the sudden demise of Duo the green Duolingo owl? šŸ¦‰ First, Duolingo made a post on Instagram reporting his "death" which ignited a viral storm online, drawing in reactions from major brands and organis...

šŸŽ„The 2025 Summit: In Recap! With all our of team members residing in different corners of Australia, we don't often get to rally the troops in one spot, but when we do, it's epic! We kicked off the summit last year, and it was such a su...

šŸš€ Welcome to Episode 26 of The Brief! Read on as we unpack the latest digital dramas and marketign delights: šŸŽ„ Metaā€™s Making Movies The Zuck's toy has joined in the video editing biz with "Edits." With TikTokā€™s drama and ...

Does anyone else use Grammarly? It's like a supercharged version of Microsoft Word Spell Checker, that detects grammatical errors and typos and make suggestions, allowing you to edit and change as you write. But, what we love about it the most...

Welcome to Episode 25 of The Brief! It's our first roundup of 2025 and we've got heaps to unpack. So, buckle up for some spicy updates and fresh insights! šŸŒ Cruel Extensions Thought Chrome extensions were here to help, not to spy? Thi...

Thanks, 2024, for a year full of memorable marketing moments. We can't wait to see what's in store for 2025! Happy New Year, everyone! āœØ

šŸŽ„ Lance Montana Wrapped 2024 šŸŽ„ 'Twas the year Raygun became Australia's most infamous athlete, the cost of living kept rising like sourdough bread, and interest rate cuts never arrived. But amidst the chaos, we somehow made magic hap...